Know what every creative is doing. Right now.
Three independent layers — buying status, lifecycle phase, and Meta's delivery state — decoded daily for every ad you run. With the reason codes to back them up.
- L1buyingactive
- L2lifecyclein test0.94
- L3andromedaaudience search0.81
One creative. Three answers to “how is it doing?”
Buying status
The ground truth from Meta: active, paused, learning. Synced continuously so the other two layers always read against reality — not yesterday's export.
Lifecycle phase
A trajectory model — not a threshold rule — assigns every creative to one of five phases. Evidence guards mean an abandoned test never reads as fatigue.
Andromeda delivery state
Six inferred states decode how Meta's retrieval system treats each ad. The layer no dashboard shows you — and the one that explains the other two.
This is what you see the morning after launch.
Hungry Minds launched concept CP302 yesterday. No verdict theatre — a status, a confidence, and the reason code behind it.
- L1buyingactive
- L2lifecyclein test0.94
- L3andromedaaudience search0.81
What Meta is doing to your ad — and what to do about it.
Meta is sampling small audience pockets to place the ad in embedding space. Early metrics are noise, not signal.
Do nothing. Judging an ad mid-probe is how good creatives get killed.
The algorithm is hunting for a converting cluster. Delivery is unstable by design — costs swing while it searches.
Hold budget steady. Edits now reset the search and burn the learning.
A converting cluster locked in. Delivery stabilises and efficiency improves as retrieval narrows.
Begin scaling in steps. Watch for the retrieval winner transition.
The ad wins retrieval auctions consistently. Meta routes it impressions ahead of look-alike creatives.
Scale with confidence — and brief variations before fatigue arrives.
Meta treats this ad as a duplicate of an existing winner and starves its delivery. Spend trickles, results mislead.
Differentiate or consolidate. More budget cannot fix suppression.
Retrieval reach is decaying — the converting cluster is saturated. ROAS decline follows within days.
Rotate now. A refreshed concept re-enters retrieval clean.
A trajectory, not a threshold.
In Test
Spend accumulating; verdict withheld until evidence clears the bar.
Graduated
Cleared the test gate — performance is real, not luck.
Stable Scale
Delivering efficiently at meaningful spend. The earning phase.
Fatigue
Trajectory decay detected — flagged days before ROAS visibly drops.
In Transition
State is shifting; Patternix holds judgement until it settles.
Built to be checked every morning.
Daily status decoding
Every creative re-read every 24 hours across all three layers.
Evidence-guarded fatigue alerts
Decay flagged only when the trajectory clears the evidence bar.
Reason codes on every state
No verdict without the data field that produced it.
Andromeda state inference
Six delivery states decoded from Meta's post-Andromeda behaviour.
Five-phase lifecycle model
Trajectory-based phases, not arbitrary ROAS thresholds.
Multi-brand dashboard
Every account, every creative, one status table.
Slack & email alerts
State changes pushed to where your team already works.
Creative history timeline
Full state trail per ad — from first probe to archive.
Triple Whale & Meta API sync
Plugs into the stack you already run. No manual exports.
Start with the Monitor. Grow into the platform.
Lifecycle Monitor is the entry point — same decoded data layer, same login. When you're ready for prediction and full creative fingerprints, the upgrade is a switch, not a migration.
Stop reading dashboards. Start reading states.
Book a demo and we'll run the Monitor on your live ad account — statuses, phases, and Andromeda states on your own creatives.